Let me tell you a story about
We’re Not Really Strangers & creating a mobile product for their brand.
The basics.
Team Size: 1 | Role: UX, Visual Design, Branding & Identity
Tools: Figma, Google+ | Time Frame: 3 Weeks, Part-Time
The motivation.
Inspired by the brand "We’re Not Really Strangers," which fosters connection and self-reflection, I wanted to make it easier for people to connect anywhere through curiosity and openness. Why? I believe in this brand’s impact and wanted to create a product that brings that deeper connection to life in my final project with Thinkful.
The questions.
My goal was to design a mobile version of WNRS’s card game. I see many of us using our phones separating us from the people sitting right in front of our faces. I considered the following key questions to bring us closer together using our phones for deeper reflection and connection:
What mobile card games already exist?
How can we improve these user experiences with WNRS?
Is this MVP desired and usable?
What can we focus on next?
Competitive Analysis
Competitive Analysis
Comparison let’s us see what works, what could be better, and what people are used to using. Knowing this, I explored other mobile card games which focus on questions that bridge connections in relationship. I created a chart with the primary features across most apps, desired additional features that could serve my users, and more.
The Surveys
The Surveys
Depending on how we use them, surveys are a great starting point in research. I ran surveys to identify desirable features and develop user personas, which were translated into user stories to prioritize MVP features.
Translating Data
Translating Data
What is data if it’s just sitting on a shelf gathering dust? When we use data to create, it becomes more than numbers & insights, it becomes a story—a reality. I took the survey responses, personas, and user stories and turned these data points into user flows that defined the navigation of the prototype.
Using sketches, wireframes, and mockups, I explored different layouts for the best UX, culminating in a fully realized Figma prototype for the WRNS MVP.
User Testing
User Testing
Connecting with people by understanding their point of view, their way of seeing the world, their way of navigating in the mundanity of life… that’s who I am. User testing feeds this part of who I am. I moderated usability tests with potential users, guiding them through tasks and gathering feedback on their experiences and future feature improvements.
The impact.
The total data gathered: competitive analysis of 5 active products, 34 survey responses, 2 user personas, 7 user stories, 3 user flows, and 3 user testing participant results. The UX/UI deliverables completed: sketches, wireframes, branding mood board, mockup, & prototype. All in the name of creating something for a brand I fully support.
The takeaway.
I chose a brand I am passionate about and loved creating a new product to pitch to them upon completion of my program. Even though I did not receive a response from the We’re Not Really Strangers team, I’m glad I gave them the data, feedback, and potential next steps of where their brand could go with a business strategy of a new product.
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